Building Brands with Soul: A Conversation with Siew Ting Foo

Episode NotesGuest: Siew Ting Foo, author of Building Brands with Soul25+ years as a global marketing leader (HP, Unilever, Diageo, etc.)What “brands with soul” means and how it creates emotional impactCoaching the next generation of “Leaders with Soul”Consulting, board directorship, and thought leadershipEmbracing AI and empowering teams through “AI Fridays”Overcoming imposter syndrome and experimenting with purpose6 traits of soul-led leadership: authenticity, empathy, disruption, etc.Book, podcast, and ways to connect: soulforprofit.org   🎧 Listen now: https://entrepreneurconundrum.com/SiewTingFooKey Questions (01:14) How did you get to where you are today? (02:11) So when you say that you help brands market with soul or build businesses of brands with soul, what does that mean to you? (04:34) Who do you work with these days? Who's your ideal client? (05:58) Are you doing anything on social media to help get the awareness out there? (07:02) What channels of social media are you using? (07:34) What are some big goals that you're looking to achieve in the next year or two? (08:35) What do you feel is your number one roadblock for achieving that? (09:23) Can you talk to us a little bit about how, or that purpose and profit can actually exist together in a marketing strategy? (10:30) What do you feel it takes to build high-performing teams by humanizing the brand and business? (12:38) I guess that leads into how to lead with Soul for business and the brands. Is it anything else, collaborator? (15:02) What's the best advice that you have ever received? (15:45) What's the best advice you've ever given? (16:02) Can you give an example? (17:18) Is there anything that we haven't covered that you would like to talk about? (17:54) And what's your website?Siew Ting Foo  www.soulforprofit.org www.linkedin.com/in/siewtingfoo  instagram - siewtingxVirginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com www.distinctdigitalmarketing.co