255: How to Win More Customers Using LinkedIn - with Donna Serdula

EPISODE SUMMARY Having more than 900 million users worldwide, LinkedIn has evolved into a powerful marketing tool. Any software business or brand can improve its sales and marketing efforts by building a great LinkedIn page or profile and establishing a professional network through high-quality content.                                                                       President of Vision Board Media, Donna Serdula, explains how LinkedIn can grow your brand. She also discussed the S-O-A-R methodology with Host and B2B SaaS Sales Coach Matt Wolach, which can help skyrocket your traction. Read more to find out! PODCAST-AT-A-GLANCE Podcast: Scale Your SaaS Episode: Episode No. 255, “How to Win More Customers Using LinkedIn - with Donna Serdula” Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor Guest: Donna Serdula, President of Vision Board Media TOP TIPS FROM THIS EPISODE StrategizeOptimizeAmplifyRelate EPISODE HIGHLIGHTS Use LinkedIn as a Networking ToolPerfect Your Profile   TOP QUOTES Donna Serdula [03:04] “LinkedIn isn"t just a resume. This is your brand. This is your professional manifesto. This is how you can control how others perceive you.” [16:08] “I think with the strategy that"s working well, with LinkedIn, it has that strong profile, really making sure that you"re telling your story.” [21:40] “So take that time, craft that brand.” Matt Wolach [14:50] “There"s a formula and I love that there"s kind of a plan you can put together and just block it out on your calendar.” LEARN MORE   To learn more about Donna Serdula and Vision Board, visit https://www.linkedin-makeover.com/about-vision-board-media/. You can also find Donna Serdula on LinkedIn at: https://www.linkedin.com/in/todonna/. For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/. Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram