Rohit Bhargava - Take Advantage of Future Trends by Spotting the Non-Obvious

Rohit Bhargava is on a mission to help the world be more open-minded and assist us to see the non-obvious ideas. A Wall Street Journal bestselling author, Rohit's insights into upcoming trends are used globally by businesses such as the World Bank, NASA, Intel, Disney, Colgate, Coca-Cola, Under Armour, and NBC Universal, to discover what's next and set themselves up to win the future. Rohit spent 15 years in leadership with agencies Leo Burnett & Ogilvy and founded of the Non-Obvious Company to highlight future trends & innovations. What's not a trend, but we think or say it is? Trends are about the human, not the thing like a technology. Rohit explains. How does Rohit deal with the identity of being the non-obvious guy when an idea seems too obvious? What lesson did Rohit learn from the great David Ogilvy? What's his filter for curation? What's the Hay Stack method? How should we catagorise or qualify our ideas in the Hay Stack model? Why have we become what Rohit calls "observationally lazy?" We are suffering 'infobesity'. Is there a process or system we can use to be more intentional? What’s Rohit's internal narrative when he is out and about? Annie Liebovitz said we need to "learn to look." Would Rohit agree and how would he suggest we train for that? How does Rohit store his ideas for easy recall some years later? What's the process for speed understanding? Are writing skills something that we should consider improving? Is there an important trend Rohit is following that he thinks is critically important that is being ignored? Why does Rohit love the Olympics? How could we foster observation and creativity in our children as they grow? What's the author trying to say with the Non Obvious brand? What's his prediction for the future trend in podcasting? What's the Strategic Downgrade?   LINKS   Website for Rohit https://www.rohitbhargava.com   The Non Obvious Company website https://www.nonobvious.com   The Mojo Sessions website https://www.themojosessions.com   The Mojo Sessions on Patreon https://www.patreon.com/TheMojoSessions   The Mojo Sessions on Facebook https://www.facebook.com/TheMojoSessions   Gary on Linked in https://www.linkedin.com/in/gary-bertwistle-helping-unlock-great-ideas-b5182011   Gary on Twitter https://twitter.com/GaryBertwistle   The Mojo Sessions on Instagram https://www.instagram.com/themojosessions   © 2021 Gary Bertwistle.  All Rights Reserved.