Roberto Oliveira (Blip) on Why WhatsApp, Not ChatGPT, Will Own AI Commerce

Welcome to Season 4 of The J Curve 🎙️ It’s rare to meet a founder who bootstrapped for two decades—then brought Warburg Pincus, SoftBank, and Microsoft onto his cap table. This week, I sat down with Roberto Oliveira, founder of Blip, the company powering billions of conversations across WhatsApp in Latin America. We covered a 25-year founder journey that began with mobile phone booths and evolved into one of Brazil’s most powerful AI platforms. Here’s what we cover: ♢ Why websites and apps are being replaced by messaging—and how brands need to adapt now ♢ How AI is transforming sales, marketing, and customer service ♢ Why Brazil is the perfect lab for the future of business ♢ The playbook for taking Blip global, where the biggest opportunities lie, and why the U.S. is lagging behind This one’s about product timing, strategic architecture, and building a truly global company—starting from Belo Horizonte. More from us: Subscribe to our weekly newsletter ⁠⁠The J Curve Insider⁠⁠, where we go beyond the podcast to break down the most exciting investment & tech trends in LATAM. Sharp. Concise. Real business strategies and market insights you won’t find anywhere else. Delivered straight to your inbox.Follow us on⁠⁠ LinkedIn⁠⁠ or ⁠⁠Instagram