
The J Curve with Olga Maslikhova
The J Curve, hosted by seasoned investor and Stanford GSB alum Olga Maslikhova, is your front-row seat to Latin America’s tech revolution. Ranked in the top 5% of global videocasts, we bring you unfiltered conversations with the visionaries—entrepreneurs and investors—who are redefining the tech landscape in Brazil and beyond. Tune in bi-weekly for insider stories, hard-earned lessons, and strategies behind some of LATAM’s most groundbreaking tech successes.
Show episodes

How Sami Tripled Gross Margin in Brazil's $60B Private Health Insurance Market w / Dr. Vitor Asseituno
Dr. Vitor Asseituno is the CEO and Co-Founder of Sami, Brazil's fastest-growing health insurance startup. Sami has raised $65M total funding and serves 20,000+ customers across 11 Brazilian cities in the $60B private health insurance market. Key Insights & Takeaways: 1. The "pipeline mathematics" behind turning 100+ VC

Federico Vega (Frete.com) on Cracking Network Effects in a $100B Legacy Freight Market
Welcome to Season 4 of The J Curve with me, Olga Maslikhova. This week, I sit down with Federico Vega, founder and CEO of Frete.com—the largest freight matching platform in Latin America. Federico’s story is anything but conventional: he grew up in a small town in Patagonia, left a career in investment banking at JP Mo
Welcome to this special solo episode of Season 4 of The J Curve with me, Olga Maslikhova. Every few months, I zoom out to reflect on the lessons that stuck with me from the show. Think of this as your quarterly operator’s memo—especially if you’re building, raising, or investing in Latin America. Q2 was full of sharp i

Caetano Lacerda & Raphael Dyxklay (Barte) on How to Win Mid-to-Large B2B Customers in Latin America
Welcome to Season 4 of The J Curve with me, Olga Maslikhova. This week, I sit down with Caetano Lacerda and Raphael Dyxklay, co-founders of Brazilian fintech Barte, which is transforming the payments and working capital landscape for mid-to-large companies. Barte’s journey is a masterclass in efficient growth: from zer

Joao Del Valle (EBANX) on The Future of Payments and Why Being Global by Default Is EBANX’s Biggest Moat
Welcome to Season 4 of The J Curve with me, Olga Maslikhova. This week, I sit down with João Del Valle, co-founder and CEO of EBANX—one of Latin America’s most iconic fintech stories and a company that built one of the most expansive cross-border payment platforms in the world. Founded in Curitiba—well outside Brazil’s
Welcome to Season 4 of The J Curve with me, Olga Maslikhova. Last week I got to spend a few days in cidade maravilhosa—Rio de Janeiro—for Web Summit, which this year attracted over 37,000 people. The event was action-packed—both inside the venue and across the city, with an incredible lineup of side events. It was a mi