Riboli Wines’ Jenna Steele on Reinventing Wine for the Digital Consumer

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Jenna Steele, Vice President of E-commerce and Digital at Riboli Wines. Jenna shares how she is leading transformation in a category rooted in tradition, from building a tech-forward e-commerce function to using digital shelf insights to engage a new generation of wine drinkers. She discusses how consumer confusion, generational preferences, and emerging wellness trends are reshaping the Alcohol landscape, and why she believes wine is poised for a major comeback. Jenna also outlines the tech stack powering her team, the role of retail media in attracting new customers, and how strong partnerships fuel innovation in a highly regulated category. Key takeaways:Wine’s comeback depends on reducing consumer friction and repositioning it as approachable and wellness-alignedTech stacks that integrate AI, digital shelf analytics, and compliant path-to-purchase tools are essential to modernizing Alcohol e-commerceFamily-owned businesses can drive agile innovation by staying laser-focused on the consumer instead of Wall Street Hosted on Acast. See acast.com/privacy for more information.