Retail Growth Secrets: Jane Merton on Positioning, Scaling & Selling in Big Box Stores

How do you take a natural product or CPG brand from startup to retail scale-up success? In this episode of the Unified Brand Podcast, we're joined by Jane Merton, MBA, founder of All Our Advisors, a seasoned strategist with decades of experience helping natural and organic brands scale into national food, drug, and mass market retailers across North America. Jane dives into essential brand alignment strategies, retail readiness, go-to-market planning, and how to avoid the biggest mistakes when growing a brand. From positioning and packaging to operations and in-store velocity, this episode covers: How to align your brand for retail success Common mistakes founders make when scaling What buyers really want and how to say "no" strategically The importance of brand consistency and core values Trends in TikTok live selling, retail media, and creator partnerships Packaging that pops and converts on shelf How to build a retail marketing launch calendar This episode is packed with strategic insights for founders, marketers, and operators in the CPG and DTC spaces. Whether you're preparing for your first pitch or navigating scale, Jane's advice is pure gold. Jane Merton, MBA LinkedIn: https://www.linkedin.com/in/janemerton/ Website (All Our Advisors): https://www.allouradvisors.com ----------------- 👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠Brand Power Scorecard⁠⁠ Watch podcast clips & deep dives on YouTube: ⁠⁠⁠Elements Brand Management⁠⁠⁠ Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠