REMASTERED: Mastering the New Media Landscape, with Rusty Shelton and Barbara Henricks (Marketing, Public Relations / PR, Social Media, Communications)

Rusty Shelton, Founder/Chairman of Zilker Media, and Barbara Henricks, Founder, President & CEO of Cave Henricks Communications, tag-team a fascinating talk on the "micromedia mindset", the 3 types of media, the power of perception, why you should prescribe, not sell, and the trick to being discoverable.