Release Cadences for Every Business Goal with Megan Dougherty

After “should we have a podcast?” one of the first decisions you’re going to have to make is how often you want to release and how long you’re going to podcast for. You’ve got options, and options within options—and it’s an important choice. Once you commit to a release cadence in your podcast, you should stick to it. Tom Fox, The Compliance Evangelist and creator of the Compliance Podcast Network, says, “Your podcast is a promise to your audience,” and he’s absolutely right. If you commit to and communicate that you’re going to start a weekly podcast, you should deliver a weekly podcast. It’s not just because it’s important to do what you say you’re going to do—inconsistent releases or a series of stops and starts just aren’t a great look for most brands. Consistency is professional, and it should be table stakes, which sometimes means not biting off more than you can chew when it comes to your podcast. That is it’s own challenge, because the reality is that more frequent releases means more and faster progress towards key business goals. So you’ve got to find the balance that works best for you, your team, and your business goals. Here is some information that will help you make the choice. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/79 Tune in to learn about:Release strategy based on business goalsShould you release in seasons?Types of podcast seasonsSeason topics that you can use Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month! We’ll See You Soon! We’re going to be taking a short hiatus for the next 4 weeks while we work on something very, very exciting—One Stone Creative is writing a book! You can expect all the details, how you can get a sneak peek, maybe a nifty bonus or two (who knows?) We’ll be replaying some great episodes from the archive in the meantime; enjoy, and I’ll be talking to you in a few weeks! Need A Podcast? The Company Show was made possible by the team at One Stone Creative. If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com! Key Quotes “A season can also be a great way to test the waters of podcasting to see if you like it and if your audience and community are interested in hearing from you in this way.” - Megan Dougherty Resources One Stone Creative | LinkedIn | Twitter | Facebook | Instagram Make sure to check out our free Monthly Strategy Calls! Podcasting for Business Conference 2023 Recordings Learn about what other business podcasters are doing:State of Business Podcasting Report 2023 Related:Does Your Podcast Format match Your Podcast Goals? PFBCon 2023 Recordings Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives. Missed PFBCon 2023? Check out the recordings!