The Company Show
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries. Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you.
Show episodes
Welcome friends, to episode 100 of The Company Show. Well, technically we started as the Business Podcast Blueprints show — but it’s one RSS Feed, so it counts. 100 episodes is a pretty major accomplishment, and as we’ve approached this milestone, I’ve been reflecting on all of the different ways having a podcast has c
Changing Listeners to Subscribers with Email Newsletters with Jessica Lackey
You know what podcasts suck at? Conversions. You know what's amazing for conversions? Email. You know how to turn podcast listeners into people that you can email? A newsletter. A part of podcasting for your business is getting your listeners into a platform where they can click a link to take some action. Sometimes th
It’s my favorite time of year. I don’t mean Halloween, although I dearly love giving candy to small children dressed as cartoon characters — it’s time to share the results of the latest, and dare I say greatest Podcasting for Business Report. This report, which we’ve been releasing since 2020 is a deep dive analysis in
Let's talk about guest appearance pitches. You've received them and hopefully you've also sent them. There's a lot that goes into a guesting strategy research, crafting the pitch, being on the show itself, and encouraging the listeners of that show to connect with you. All of these things are changing all of the time.
As you know, the Podcasting for Business Conference is fast approaching. We're preparing the networking events and the presentations and the emails and the broom and all of the goodies and our many expert speakers are working on their presentations. And are there ever some good ones this year? It's going to be awesome.
When you think of merch, what might come to mind first are band t-shirts, sports memorabilia, or maybe stickers of your favorite anime characters. But there is a whole world of podcast merch too — some of which might be of real interest to someone podcasting for their business. Today I’m talking to Marz, the CEO of Cer
