Before You Start a Podcast…

As you know, the Podcasting for Business Conference is fast approaching. We're preparing the networking events and the presentations and the emails and the broom and all of the goodies and our many expert speakers are working on their presentations. And are there ever some good ones this year? It's going to be awesome. As part of our prep for the conference every year, we ask all of the speakers a few different questions so that we've got detailed and dare I say, definitive resources on key podcasting topics for you. This year, one of the questions we asked the experts was… What should a business owner think about before they start a podcast? See, a lot of the people who come to the Podcasting for Business Conference are coming because they haven't actually started their show yet, and they want to learn everything that they need to make sure that they make great investment and get a really good return on their podcast. Even if you already have a podcast, if you've been podcasting for years, you should listen anyway because getting back into that beginner's mindset of what you should think about and plan and consider before you start can help you make refinements to your show as it exists now. Here is what the experts think you should keep in mind before you start a podcast — listen to the episode or read the blog post here: https://podcastingforbusiness.com/96 The Podcasting for Business Conference is happening this November — learn more about it here! Watch the video version here: https://youtu.be/M0qCNQXIRd8 Final Thoughts That is a whole lot of good advice. If you're in the planning stages or in the I've started, but I need to make changes stage, then you know what to do. Pick some advice, look at your show, review it, and start making changes. Of course, track everything that you do so you can validate what works and what doesn't. If you don't have your ticket to the Podcasting for Business Conference yet, you can get it here and you are not going to want to miss this one. As always, it's all virtual and all recorded, and the recordings are included in your ticket price. You're going to have access for an entire year, so don't stress out if you can't attend absolutely everything. We know you can't. You've got a job! Podcasting for Business - The Book In case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now! If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out. There’s going to be some great information there for you. Podcasting for Business Conference 2024 We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities. It's happening from November 13th to 15th this year. Learn more about PFBCon here. Be A Guest on The Company Show Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it. We'd love to have you here for an episode like this one! Need A Podcast? As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative. If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com! Key Quotes “Why am I doing this?” - Ana Xavier “What does success mean to you?” - Mary Chan Resources One Stone Creative | LinkedIn | Twitter | Facebook | InstagramOrder the book, Podcasting for Business Learn about what other business podcasters are doing:State of Business Podcasting Report 2023 Learn more about the speakers of PFBCon 2024 here. Related:How to Measure the Impact of Your Podcast