REINVENTION with Nik Robinson

Today I sit down with a great mate and creative powerhouse, Nik Robinson, whose career has spanned radio broadcasting, creative direction, donut making, and lecturing. But it’s his latest venture that truly stands out. In 2018, Nik, alongside his wife Jocelyne and their young sons Harry and Archie, co-founded Good Citizens—a purpose-driven company on a mission to “untrash the planet” by turning single-use plastic bottles into stylish, 100% recycled eyewear frames, all made in Sydney. After 752 days and 2,503 failed attempts, Good Citizens launched in 2020 and quickly became Australia’s most awarded eyewear brand, even earning a window display next to Prada at Selfridges in London. What’s unique? The kids have a 50% say in all major decisions, proving that big ideas—and leadership—can come from anywhere. In this episode, Nik shares the rollercoaster journey of building a sustainable business from the kitchen table to the global stage, including lessons in resilience, creativity, and the power of family-led change. I can’t wait for you to meet him and hear more of his fascinating story.   Key Takeaways: Reinvention is a continuous journey that involves multiple career transitionsCreativity and problem-solving are at the heart of successful reinventionEmbracing fear and stepping out of comfort zones can lead to personal growthFamily support is crucial when navigating the challenges of entrepreneurshipPurpose-driven work can provide deeper fulfillment beyond financial successLearning from failures is essential for growth and innovationAuthenticity in business helps build trust and connection with customersCommunity engagement can amplify the impact of a businessThe process of creating something new can be as rewarding as the end productFinding joy in small victories can sustain motivation during tough times For more information about Nik & Good Citizens, check out these places;- Website: Good Citizens Instagram:   Good Citizens Linkedin: Nik Robinson Head to michellejcox.com for more information about the ONE QUESTION podcast, your host or today’s guests Connect with Michelle on Linkedin here:- @MichelleJCox Connect with Michelle on Instagram here:- @michellejcox Connect with Michelle on Facebook here - @michellejcox AND, if you have a burning topic you’d love people to talk more about, or know someone who’d be great to come on the One Question podcast, please get in touch;-