Redefining Sales: The Power of Passionate Ambivalence with Sue Heilbronner

Are you tired of the old-school sales mantras that feel pushy and inauthentic? In a recent interview, sales and leadership coach Sue Heilbronner introduced a groundbreaking concept that’s changing the game: Passionate Ambivalence. This isn't about being indifferent; it's about being genuinely enthusiastic about your product (passion) while maintaining a healthy detachment from any single outcome (ambivalence).