Peter Kafka & Brian Morrissey , Recode Media with Peter Kafka

Digiday editor in chief Brian Morrissey

16 Aug 2018 • 54 min • EN
54 min
00:00
54:03
No file found

Brian Morrissey, the president and editor in chief of Digiday Media, talks with Recode's Peter Kafka about how the digital media and marketing business is pivoting toward live events and away from Facebook growth-hacking. Morrissey says he's happy to see the end of "flimsy, overly engineered media brands," many of which were overly dependent on outside platforms to make money. Those publishers were naïve if they didn’t think Facebook would eventually put its own interests above theirs, he says, and today it would be "crazy" to make a new business that's similarly reliant on the social giant's algorithm. Plus: Why more technologists need to invest in media subscription-tech. Learn more about your ad choices. Visit podcastchoices.com/adchoices

From "Recode Media with Peter Kafka"

Listen on your iPhone

Download our iOS app and listen to interviews anywhere. Enjoy all of the listener functions in one slick package. Why not give it a try?

App Store Logo
application screenshot

Popular categories