Real Podcast ROI for Business Growth

Welcome to another episode of Accelerate Your Business Growth! Today, host Diane Helbig sits down with RogerNairn, co-founder and CEO of Jar Podcast Solutions—the brains behind top branded podcasts for names like Amazon, Deloitte, and Lululemon. Drawing from his big agency advertising roots, Roger shares invaluable insights into how enterprise brands can harness podcasting as a powerful, long-form marketing tool. In this episode, Roger debunks commona podcasting metrics myths, explains what businesses should actually be measuring for ROI, and reveals his strategies for repurposing podcast content across the marketing funnel. Plus, he offers actionable advice for navigating internal roadblocks and winning leadership buy-in for your next big podcasting initiative. If you’re ready to discover what makes a business podcast truly valuable—and how to leverage yours for real marketing impact—tune in for these expert tips! If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices