Real Estate Operations and Marketing: Your brand is only as strong as your frontline experience (episode #150)

I love Delta Air Lines. It’s my favorite airline. Please understand that. Now, that said, when I was a kid, their tagline was ‘We love to fly and it shows.’ I would see the tagline on TV ads. I would see it on giant posters in the airport. And then I would get on the plane. And even as a kid I could tell…the people working on the airplane, are not the ones that wrote the jingle. So I love this lesson from a podcast guest application – Your brand is only as strong as your frontline experience. To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Melissa Archer-Wirtz, CEO, Century 21 Circle [https://c21circle.com/]. Lessons from the things she madeYour brand is only as strong as your frontline experienceChange management isn’t about being right – it’s about being clearPeople don’t fear change – they fear confusionCulture is built through relationships, not policiesYour integrity is your most valuable assetYou don’t have to be the loudest voice in the room to be the most effective leader Discussed in this episode Advertising and Brands: Details matter, know when to quit, …be nice (podcast episode #27) [https://marketingsherpa.com/article/interview/advertising-and-brands] Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you] Cybersecurity Marketing: You don’t need to scare people to sell them security (podcast episode #136) [https://marketingsherpa.com/article/interview/cybersecurity] 500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Podcast Episode #3 [https://marketingsherpa.com/article/interview/direct-mail-podcast] Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90) [https://marketingsherpa.com/article/interview/adaptive] Transform your intellectual property into a revenue engine…in just days How I Made It In Marketing is brought to you by MeclabsAI, MarketingSherpa"s parent company. In just 21 days, you can pilot your first AI-powered product with MeclabsAI [https://meclabsai.com/] Subscribe for more tactics that turn content into closed business Subscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one. For more insights, check out... This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guest If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application