Q + A | How Do I Give a Podcast CTA That Doesn't Sound Salesy?

You KNOW you should give a call to action in every podcast episode. But every time you sit down to record, your brain short-circuits — should you tell them to follow the show? Join your list? Download the freebie? Book a call? Support your sponsor? Buy your thing? Say too much and you sound desperate. Say too little and you miss your chance to turn listeners into leads. In this episode, I’m breaking down the real reason CTAs feel awkward, the difference between a call to engage and a call to action (yes, they’re different), what to say instead of stacking five random asks at the end of your episode, and how to say exactly what listener needs to hear to take the next step. If you’ve ever felt unsure of what to offer, how to offer it, or afraid of pushing people away when you do — hit play and dive in. 1:02 – The Surprising Reason You Freeze Up When It"s Time to Give a Call to Action (CTA) 2:22 – What Not Giving a CTA Is Costing You 7:36 – How to Guide Your Audience From Listener → Lead → Client 8:52 – What a Strong CTA Actually Sounds Like 14:15 – Why You Don’t Need a New Freebie for Every Episode 16:02 – The 2 CTA Entry Points I Recommend (And Use) 22:06 – How to Handle CTAs When You Have a Sponsor 24:08 – What to Do Next If You Want Your CTAs to Start Driving Real Results  Other Episodes You’ll Love:If Your Podcast Isn’t Converting Listeners to Leads, This Could Be Why    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Register for Courtney"s Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025 Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.