Adrian Swinscoe
&
Roger Dooley
,
Punk CX with Adrian Swinscoe
The removal of friction represents a huge opportunity for customer experience - Interview with Roger Dooley
03 Nov 2019
• 37 min
• EN
The removal of friction represents a huge opportunity for customer experience - Interview with Roger Dooley who is a a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He joins me today to talk about his new book: FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage, what friction is, how it affects us and what to do about it when it comes to customer experience.
From "Punk CX with Adrian Swinscoe"
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