Profitability Made Simple: Insights from Marcel Petitpas on Metrics That Matter

Episode Notes:Guest Introduction: Marcel Petitpas, CEO and co-founder of Parakeeto, specializing in agency profitability optimization.Background: Marcel’s journey from identifying a key gap in agency metrics to creating Parakeeto, which provides actionable data for agencies.Ideal Clients: Agencies in the digital and creative spaces, typically working on website and digital design projects and looking to optimize profitability.Organic Growth: Marcel’s approach to audience building by partnering with industry influencers, rather than focusing on paid ads.Operational Insight: Parakeeto’s framework simplifies understanding profitability, future planning, and project estimation, especially for agencies.Time Tracking & Team Engagement: Marcel shares effective strategies for implementing time tracking without frustrating team members.Big Goals: Parakeeto’s vision of transitioning from consulting to software products to make profitability tools accessible for smaller agencies.Advice on Success: Marcel’s belief in embracing discomfort and doing hard things for lasting growth and fulfillment.Key Questions (01:26) Tell us how you are where you are today, how you got where you are today. (02:13) Who is your ideal avatar. (03:04) Are there certain niches that you work within? (04:03) How do you get in front of your potential clients? (05:23) Do you still keep up with that strategy now? (05:52) What social media do you use? (07:16) What are some big goals that you guys have in the next year or two? (08:32) How would that affect your business? (09:41) What do you feel is the number one roadblock that's stopping you guys from reaching that goal? (10:53) In the introduction, we had talked about how you help people read those crazy numbers and to be able to interpret it easily. How do you help with that? (13:03) Is that the same framework that you use for helping with future planning and project estimations and stuff? (15:17) You had touched on it a bit, but do you have any advice or whatever on how to figure out if I should bill for my time or the value or something else? (18:59) And that framework or that pricing quadrant, that's different than your four-step agency flywheel system, correct? (21:26) Let's jump over to staff and time tracking and how to do it the right way that doesn't tick them off, and then maybe something more useful than time sheets. What do you got? (26:53) What's the best advice advice that you have ever received? (29:29) What's the best advice you've ever given? (30:00) We've touched on a bunch of things, but is there anything else that you wanted to touch on or circle back on? (31:11) Where can we learn more about you and what you do? (31:40) And what's your podcast name? Marcel Petitpas https://parakeeto.com https://agencyprofitpodcast.simplecast.com/ https://parakeeto.com/blog/the-agency-profitability-flywheel-marcel-petipas-episode-40/ https://www.linkedin.com/in/marcelpetitpas/ https://parakeeto.com/blog/how-to-identify-the-right-pricing-strategy-for-your-produc-with-marcel-petitpas-episode-68/ https://parakeeto.com/toolkit/Virginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com www.distinctdigitalmarkting.co