Product Led Growth Masterclass with Wes Bush (#192)

Today Jim is joined by one of the original masterminds of the product led growth strategy, Wes Bush of Productled.com. Wes and Jim get incredibly tactical as they go through step by step on how to decide if product led growth is a good match for your company and how to implement if it is. TOPICS DISCUSSED IN TODAY’S EPISODEWhat is Product Led Growth (PLG)Iconic Examples of Product Led GrowthEvaluating PLG for Your BusinessImplementing a Product Led StrategyIdentifying Your Ideal UserCrafting an Effective OfferAddressing Objections and Highlighting AdvantagesCrafting a Compelling OfferFrictionless Onboarding StrategiesOptimizing Pricing for ValueData-Driven Decision MakingImplementing Product-Led GrowthBuilding a People-Based Business   Resources:Productled.comGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter   Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)