Price your SaaS tool correctly to increase willingness to pay (more) by Ingrid Bonde Åkerlind, Principal Oxx

Ingrid Bonde Åkerlind is a Principal at Oxx and a former executive at Volumental and BlaBlaCar. Ingrid is a true expert in pricing and has written the complete go-to-market toolkit for Oxx. Oxx is a venture capital firm that partners with the most promising European B2B software companies at the scale-up stage. SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim