Fail n' Grow

Ingrid Bonde Åkerlind is a Principal at Oxx and a former executive at Volumental and BlaBlaCar. Ingrid is a true expert in pricing and has written the complete go-to-market toolkit for Oxx. Oxx is a venture capital firm that partners with the most promising European B2B software companies at the scale-up stage. SPONSOR

Felix Mörée, is a partner at Axholmen, specialized in pricing for SaaS and tech. Felix has published four books on commercial excellence and has advised >50 companies on marketing, pricing, and sales.  In this episode we'll cover the four cornerstones to find the perfect pricing level for your SaaS-tool: Segmentation: 

Wouter Dieleman has experience of working with 100+ marketing and B2B sales during his previous years at HubSpot agencies. Wouter has now niched into Account Based Marketing (ABM) and has, as a freelancer, helpt a dussin of companies to land their dream customers in a short amount of time. As a bonus, his customers als

Anna Hansen brings extensive experience in customer success and customer retention from her time as CCO at the CRM company Lime Technologies. She is currently serving as the Chief Pricing Officer, offering an intriguing perspective thanks to her background. In this episode, we delve into Lime's discovery that pricing i

Alexandru Stan has been an entrepreneur for many years and in this episode he shares his beliefs and fails about pricing. Alexandru is currently the founder of Tekpon, the first marketplace for SaaS companies with a fully transparent pricing model, with a kickback driven business model. Having a transparent pricing mod

00:00- 03:23 > Intro 03:26 > Favourite After-Work drink 04:27 > Funniest work-related fuck-up 08:28-41:33 > Today's topic: Scaling a Team 41:37 > Earlier podcast guest business question 43:58 > Main challenges in your business right now? 45:41 > OutroSPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the m