PR Strategy for Shopify Stores

“PR is the highest leverage activity, and we’re not taught that because it’s easier to just create a reel and hope it goes viral.” In this episode of The Unofficial Shopify Podcast, we meet Gloria Chou, a PR coach on a mission to break down the barriers of traditional media. Gloria didn’t take the expected path into public relations—she reinvented it. She shares how she went from diplomat to helping small businesses earn coveted media spots in outlets like Forbes and The New York Times, using her unique CPR method for pitching. We explore the quiet power of PR, how to land a spot in a holiday gift guide, and why PR might just be the secret weapon for Shopify entrepreneurs looking to grow.LinksGloria's Gift GuideGloria Chou: GloriaChouPR.comCPR Method Masterclass: GloriaChouPR.com/masterclassInstagram: @GloriaChouPRHelp a Reporter Out (HARO): helpareporter.comSkimlinks: skimlinks.comSponsorsZipifyCleverificOmnisendNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.