Positioning vs Repositioning: What Your Brand Really Needs

Most brands hit a wall—sales stall, campaigns underperform, and competitors suddenly feel more relevant. But is it time for a full reposition, or are you simply lacking a strong positioning strategy to begin with? In this episode of The Unified Brand Podcast, Chris breaks down the critical difference between brand positioning and brand repositioning, revealing how to determine what your brand truly needs to grow. You'll discover: The core definitions and differences between positioning and repositioning Key questions to ask before making a strategic shift Real-world brand examples: Old Spice, Netflix, and Apple When a visual rebrand is necessary—and when it’s not Why most businesses should focus on clarity before evolution Perfect for founders, marketers, and business leaders ready to unlock brand growth by making smarter strategic decisions. 👉 Take the FREE Brand Power Scorecard at brandpowerscorecard.co.uk to assess your brand's strength. ----------------- 👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠Brand Power Scorecard⁠⁠⁠ Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠ Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠