The Challenge Of Time With Kevin Davis – PTC 418

Finding time to squeeze it all in is a challenge for most podcasters and entrepreneurs. It becomes even more challenging when you are a solopreneur. On the episode today, we help Kevin Davis find ways to get more time in his week. He is host of the podcast "4 Pillars of Health With Kevin Davis". You can find it at KevinDavisHealth.com. Podcast: ‎4 Pillars of Health on Apple Podcasts STRATEGY CALL If you would like help getting clear how to use your podcast to drive your business, join my next workshop. You can get details at www.PodcastTalentCoach.com/workshop. Each month, I help a group of coaches get clear how to fill their pipeline with potential clients. We cover the exact steps to covert your listeners into clients. You can't keep wasting a bunch of time and energy on a podcast that isn't doing anything to grow your business. It's time to take action, and do something different. Get the details at www.PodcastTalentCoach.com/workshop. THE IMPORTANCE OF TIME There are two truths about time. There are only 168 hours in the week. And, we all have the same 168 hours. So, why do some get so much done and others struggle to accomplish anything? Those who succeed know where to spend their time. Most time management tools have you schedule your time, prioritize your tasks, and delegate where possible. All of those are smart ideas. However, to grow your business you need to spend time on the right activities. Those activities should be in your zone of genius as Gay Hendricks calls it in his book "The Big Leap". Your activities should also actually drive the business. As Michael Gerber says in his book "The E-Myth Revisited", work ON your business and not just IN your business. Knowing where to spend your time is more important than knowing how you spend your time. You could spend hours making your website look perfect. But, is that really driving business? Wouldn't you be much closer to your revenue goals if you spent more time attracting, closing and working with clients and customers? THE HARD WAY I learned this the hard way. My website sucked up months of my time and at the end of the day ended up a trash heap. When I started, I got one of those "drag-and-drop" website builders and got started learining how to build a website. Now understand, I know nothing about websites. But I figured I was saving a ton of money. After I got the website up, I discovered Wordpress and themes to build a website. That's when I realized I could save a lot of money by building my site on Wordpress and hosting with HostGator rather than the pre-built solution. Again, I didn't know anything about building a website. So, I found someone on Fiverr to recreate and improve my website on Wordpress. It cost me $300. That's $300 total. I had just spent months trying to build a 3rd grade website, when I could have spent $300 to hire someone. Most importantly, I could have spent those months having sales conversations with people I could help. I could have spent time getting clients and growing the business. THE EASY WAY Now, I hire an expert when the task it outside of my zone of genius. I want to spend my time helping coaches attract their ideal clients with their podcast. When I moved my email autoresponders from Aweber to ActiveCampaign, I hired my virtual assistant to move it. It would have taken me hours. Instead, I spent that time growing the business. When I needed to build my funnel by connecting my webinar service to ClickFunnels and my shopping cart, I hired a funnel builder. It would have taken me months to figure out how to build a funnel. I even started the One Funnel Away challenge. Half way through it, I realized I was out of my lane. Instead, I spent that time talking with coaches who could hire me. SCARY TIME It is scary to spend money when you're building your business. Every dollar counts. In economics class, I discovered opportunity cost. It is the loss of a potential gain from other alternatives when one alternative is chosen. When you choose to spend your dollars on one option, you cannot spend that money on another option. Time is different. When you spend your money on one option, you get your time back. You can then spend that time making more money than you spent. How much is your coaching? I assume it is much more than you would pay a virtual assistant. Hire a VA for three hours, and spend that time landing another client. Spend your time in your zone of genius. KEVIN DAVIS Today, we help Kevin Davis figure out how to get more time in his week to drive his online business. As an expert with over twenty-five years of experience treating patients, and is intimately familiar with the challenges facing an aging population. His commitment to continuous education and his deep, personal interest in genetics, as well as natural medicine, are a wellspring of proven methodologies that Kevin prescribes for disease prevention and anti-aging treatment and intervention. Kevin is a dedicated physician assistant that uses an integrative approach to medicine. On his podcast Four Pillars of Health, he discusses how to effectively treat current complaints while simultaneously uncovering long-term problems. This allows everyone to live extended, healthy lives. You can find him at KevinDavisHealth.com. Enjoy my conversation with Kevin Davis. LET'S CHAT I would love to help you overcome your latest podcast challenge. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply. Just click the button and apply to have a chat with me. There is no cost. It's just my gift to you. We will develop your plan and see how I can help and support you to achieve your podcast goals.