Jill Lublin On Publicity – PTC 439

If you want to grow your audience and attract your ideal clients, you need to get in front of new prospects. You need publicity and visibility. If you keep talking to your current audience, your current email list and your current social media network, you won't grow. Those people are already in your circle. You need new connections. LINKS Here are the links mentioned in this episode: Jill's Publicity Crash Course free gift - www.PodcastTalentCoach.com/Jill. Apply for a strategy call with me - www.PodcastTalentCoach.com/apply. PUBLICITY Many think publicity is getting mentioned in the media. But, it is much more than that. Publicity is defined as extensive mention in the news media or by word of mouth or other means of communication. It's all about getting other people to talk about you. Studies show that most podcast listeners discover a new podcast through word of mouth. They hear someone mention it. This doesn't necessarily mean somebody personally told them. They may have heard about it on another podcast, saw somebody mention the show on social media, read about it in an article, or various other ways. If you want to grow, get people to mention you in other forums. Appearing on other podcasts is a great way to get discovered. YOUR STRUGGLES So many coaches struggle to grow their business with their podcast, because they don't have a strategy. They have no strategy to grow their audience. There is no strategy to keep listeners coming back every episode. And they have no strategy to turn those listeners into clients. If you are frustrated by the ineffectiveness of your podcast, if you feel like you can't keep dumping time and effort into a show that isn't growing your business, you and I need to talk. Let me show you how to turn your listeners into clients. I'll show you how you can show up and perform while leaving the editing and publishing work to others. Spend your time working with your clients and growing your business. You've wasted enough time trying to figure it out on your own. Let me give you a strategy call as my gift. If you are a coach who loves their podcast, but is frustrated with the weak return on investment, there is a better way. Apply for a strategy call with me at www.PodcastTalentCoach.com/apply. You and I can develop a plan for you to get more clients, have more time and make more money. You can apply at www.PodcastTalentCoach.com/apply. Let's talk. JILL LUBLIN On this episode, let's start by growing your audience. Jill Lublin is an international speaker on the topics of Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course and consults and speaks all over the world. Jill leads an intentional kindness community and hosts the Jill Lublin Show. It is a podcast where Jill highlights the achievements of coaches, speakers, and authors. Today, she gives you some of her best publicity tips and strategies. Enjoy my conversation with Jill Lublin. You can get Jill's Publicity Crash Course free gift at www.PodcastTalentCoach.com/Jill. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.