4 Podcast Growth Myths Debunked by Buzzsprout’s Head of Marketing | Alban Brooke

You could record another episode. You could double down on promotion. You could even guest on a hundred other podcasts. But if your show isn’t built to attract the right listeners? None of it will work. In this episode, Alban Brooke, Head of Marketing at Buzzsprout, rips apart the most common (and costly) podcast growth myths—like why simply “putting out great content” isn’t enough and why most marketing tactics are a waste of time. So if you’re ready to quit the endless cycle of more content, more promotion, more whatever—and finally get your podcast in front of the right listeners, hit play and let"s dive in. 0:45 - Why ‘More Listeners = More Growth’ Is a Lie 3:15 - Why Some Podcasts Explode Overnight (and Yours Hasn’t Yet) 8:45 - The Podcast Marketing Advice That’s Wasting Your Time 14:30 - What Actually Makes Listeners Binge Your Podcast 21:10 - The Difference Between Podcasters Who Grow vs. Those Who Plateau  Episode Links:Get a $20 Buzzsprout credit when you sign up through this link—courtesy of Alban and the Buzzsprout team.  Other Episodes You’ll Love: The One Thing Podcasters Should Track Instead of DownloadsThe Dark Side of Video Podcasting (And Why Many Podcasters Regret It)    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Register for Courtney"s Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025 Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.