Planning & Budgeting for B2B Marketing Success in 2026

2026 is just around the corner, so we’re gathering a group of seasoned B2B marketers to talk through their planning and budgeting tips. We’ll explore the smart investment decisions you should be making and how to allocate your budget for the best growth outcomes. What else will you learn? - Key trends driving B2B marketing in 2026 - How to prioritize your budget across channels and teams - Strategies for optimizing spend without sacrificing growth - Real-world examples from industry leaders on planning and budgeting Join us to hear from experts who are navigating the complexities of modern B2B marketing and preparing for 2026. They'll share their practical tips and experiences to help you get ahead of the curve. Meet the experts: Natasha Davidson, CMO at Learnlight Jennifer Day, Head of Marketing at Pigment Follow Natasha Davidson on LinkedIn: https://www.linkedin.com/in/natashadavidson/ Follow Jennifer Day on LinkedIn:  https://www.linkedin.com/in/jennifer-day-genau/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io