Panel: How to run efficient B2B audiences

18 Mar 2025 • 51 min • EN
51 min
00:00
51:54
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Reaching the right audience is the difference between wasted ad spend and marketing that actually works. But how do you consistently target the right audiences? In this session, B2B marketers will share proven audience strategies for building efficient B2B audiences and syncing them across major ad platforms. You’ll get real-world examples and practical tips you can apply immediately. What you’ll learn: - Must-have B2B audiences that drive pipeline & revenue - How to sync audiences across ad networks for instant activation - Proven audience-building strategies used by top-performing marketing teams Meet the Experts: Alexei Ivanov: Team Lead Paid Media, Moss Mathilde Dechansiaud: Senior Performance Marketing Manager, Oyster Liam Collins: VP Paid Acquisition, Cognism Your Host: Steffen Hedebrandt: Co-Founder & CMO, Dreamdata Follow Alexei Ivanov on LinkedIn: https://www.linkedin.com/in/alexvivanov/ Follow Mathilde Dechansiaud on LinkedIn: https://www.linkedin.com/in/mathilde-d-03410145/ Follow Liam Collins on LinkedIn: https://www.linkedin.com/in/liam-collins-performance-growth-marketing/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

From "Attributed - A podcast by Dreamdata"

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