Optimizing Shopify Themes: Redesign or Just Refine?

As we approach 2024, the mantra for every Shopify store owner should be 'Build Better, Grow Faster'. But how do you turn this mantra into reality? Today, we're zeroing in on the theme 'Build a Better Store for 2024'. We're dissecting the critical shifts in e-commerce and how they impact your store's future. With us is Chase Clymer, a Shopify savant from Electric Eye. He's the brains behind successful store transformations and is here to share his playbook for e-commerce excellence. Chase dives into why embracing Shopify Online Store 2.0 is a game-changer, discussing its customization capabilities and how it aligns with consumer expectations in 2024. From conducting thorough code audits to prioritizing user experience, Chase lays out actionable strategies to refine your store. We explore the power of customer feedback and the underrated art of split testing in driving conversions. As 2024 looms, the challenge is clear: innovate or stagnate. This episode is a treasure trove of insights for anyone aiming to build a better Shopify store in the coming year. Hit subscribe for more e-commerce wisdom that will help you lead the pack in 2024. Building a better store starts here.Show LinksElectric Eye AgencyHonest Ecommerce PodcastZapierIntelliGemsShopliftUnbound Merino2BobsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.