Opportunities & Pitfalls in Home Services Marketing (with Phil Risher)

In the home services industry, success isn;t measured by racking up leads... it's about building solid, long-lasting customer connections through smart marketing. Many businesses in this space chase after new leads while overlooking a goldmine of potential in the relationships they already have. In this episode we're chatting about how these businesses can shift their focus to not just ring the phone, but also keep it ringing with the right strategies. Our guest, Phil Risher, has been in the digital marketing trenches, especially for home services. Since 2019, he’s been helping businesses step up their marketing game, focusing on tactics that are all about long-term success. Phil is the owner of Phlash Consulting which helps local service businesses increase their sales and keep their schedules full through data-driven digital marketing consulting. After helping a 20-year-old $3M service business scale to $5M in 24 months and sell to private equity, Phil took that blueprint and now helps other home service businesses grow. Phil’s efforts in technology and small business have been featured on Jobber's Masters of Home Service, Forbes, CNBC, Yahoo Finance, The Wall Street. Links Mentioned: https://phlashconsulting.com https://www.youtube.com/@phlashconsulting