More Perfect Marketing
How can small businesses make incremental improvements in their marketing? This show explores how to think strategically (rather than tactically) and develop systems that support predictable and consistent business growth. For many businesses, marketing feels like a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business. It doesn't have to be this way! David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using. Each episode contains powerful information to help you think strategically about your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
Show episodes
When you think of a burger chain, what usually comes to mind? Freshly grilled patties, mouth-watering cheese, and slick marketing tricks, maybe? But what if I told you that one wildly successful burger company chose to spend more on training their staff than on flashy advertising? Today, we explore brand experience—whe
Have you ever heard a story so captivating it felt like you were living it? That’s the power of good marketing. In this episode, we explore why crafting a compelling story can make or break your brand. Marketing is an art, blending creativity with strategy to connect with people on a level that goes beyond just feature
Have you ever sat across from someone, listened intently to their story, and suddenly realized it has completely changed your perspective? That's the kind of shift that happens when businesses truly start to listen to their customers—not just hear them, but deeply understand their experiences, desires, and frustrations
Have you ever found yourself at a networking event awkwardly waiting for a break in the conversation to deliver that perfectly polished elevator pitch? Or maybe you've had a one-on-one meeting where you only received polite nods and “interesting” as feedback? On today's episode, we discuss the art of creating genuine c
Have you ever stopped to think that perhaps the most effective marketing tool isn't some flashy new ad platform or a viral social media campaign, but something much simpler and inherently human? On this episode of More Perfect Marketing, we’re diving into a proven approach that makes your marketing truly resonate. Spec
Have you ever received an email so gripping that you felt compelled to read every word, only to realize it was a beautifully crafted proposition from a master marketer? That's the persuasive art of email writing. And it's an essential tool for entrepreneurs and business owners looking to connect and convert with an inb
