More Perfect Marketing
How can small businesses make incremental improvements in their marketing? This show explores how to think strategically (rather than tactically) and develop systems that support predictable and consistent business growth. For many businesses, marketing feels like a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business. It doesn't have to be this way! David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using. Each episode contains powerful information to help you think strategically about your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
Show episodes
Entrepreneurs and small business owners often face a unique blend of challenges and opportunities, where the stakes are high and the journey is filled with both excitement and uncertainty. But what if there was a set of practices or habits that could guide you towards consistent growth and success? On this episode of w
Transforming Lead Generation into Sales with Personal Connection (with Mike Schmidt and AJ Rivera)
The essence of genuine human connection in marketing is at risk of fading into oblivion. How do we build meaningful relationships in an age where a personal touch seems like an endangered species? On this episode we explore exactly that, diving into why cultivating relationships with leads is far more valuable than sim
Businesses are constantly vying for attention, and standing out can seem nearly impossible. The secret? It's all about finding your unique selling proposition (USP). This mysterious yet crucial element can spell the difference between your business merely surviving and truly thriving. On this episode of More Perfect Ma
What if I told you that the key to a successful marketing strategy might lie in something as simple, yet profound, as sticking to your values? On this episode we explore the revolutionary potential of ethical marketing with Cat Valverde, a marketing professional who turned a burnout moment into a powerful business driv
Marketing is a super-competitive activity... and many businesses inadvertently adopt a haphazard approach, hoping that something—anything—will stick and bring in customers. But what if the "spray and pray" and "throwing spaghetti at the wall" techniques are not just ineffective, but detrimental to your business? On thi
Sometimes, it’s not what you’re selling but how you’re telling the story that determines success. For many businesses these days, standing out involves more than just showcasing a product's features. Consumers are becoming more sophisticated and selective, often looking for more than just the utilitarian aspects of wha
