More Perfect Marketing
How can small businesses make incremental improvements in their marketing? This show explores how to think strategically (rather than tactically) and develop systems that support predictable and consistent business growth. For many businesses, marketing feels like a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business. It doesn't have to be this way! David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using. Each episode contains powerful information to help you think strategically about your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
Show episodes
As the digital landscape evolves, one core marketing component remains crucial: how effectively you communicate with your audience. Email marketing, especially automated campaigns, can be a game-changer for businesses. But what happens when the “set it and forget it” approach morphs into a “set it and neglect it” reali
Ever found yourself frustrated by how hard it can be to make a purchase or book a service? On this episode of More Perfect Marketing Live, we explore a crucial yet often overlooked aspect of business success: making it as easy as possible for your customers to say "yes." This concept can dramatically impact your busine
For marketing agencies, clarity, expectation-setting, and strategic business insights aren't just nice-to-haves; they're crucial for success. On this episode of "More Perfect Marketing," we explore the transformative power of setting clear roles, effective communication, and strategic thinking with our guest, Colby Weg
Ever wonder why some marketing strategies fail to make a real impact despite substantial investment and effort? On this episode of "More Perfect Marketing," we explore the often overlooked, yet crucial elements that can make or break a marketing campaign. Whether it's the need for a more holistic approach, the role of
In an era where the digital marketplace is teeming with strategies to win over customers, one approach often remains overlooked: leveraging your existing satisfied clients to bring in new business. It's more than just a strategy; it's about creating a self-sustaining engine that turns your delighted customers into your
Building Brand Awareness with Radical Marketing Techniques (with Damiano Raveenthiran)
In an age where digital platforms shape the success of businesses, one cannot overstate the importance of crafting a robust online presence and marketing strategy. For entrepreneurs and business leaders, understanding how to effectively leverage platforms like Instagram can be groundbreaking. But there’s more to succes
