More Perfect Marketing
How can small businesses make incremental improvements in their marketing? This show explores how to think strategically (rather than tactically) and develop systems that support predictable and consistent business growth. For many businesses, marketing feels like a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business. It doesn't have to be this way! David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using. Each episode contains powerful information to help you think strategically about your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
Show episodes
Ever wonder why some marketing strategies fail to make a real impact despite substantial investment and effort? On this episode of "More Perfect Marketing," we explore the often overlooked, yet crucial elements that can make or break a marketing campaign. Whether it's the need for a more holistic approach, the role of
In an era where the digital marketplace is teeming with strategies to win over customers, one approach often remains overlooked: leveraging your existing satisfied clients to bring in new business. It's more than just a strategy; it's about creating a self-sustaining engine that turns your delighted customers into your
Building Brand Awareness with Radical Marketing Techniques (with Damiano Raveenthiran)
In an age where digital platforms shape the success of businesses, one cannot overstate the importance of crafting a robust online presence and marketing strategy. For entrepreneurs and business leaders, understanding how to effectively leverage platforms like Instagram can be groundbreaking. But there’s more to succes
How is it that some businesses thrive while others struggle to stay afloat, even when they offer similar products or services? The answer often lies in how a business positions itself. This episode of More Perfect Marketing Live explores an insightful concept: the importance of making your business distinctive by focus
Businesses often jump straight into marketing without a clear strategy. They see someone else's success and assume the same approach will work for them, but that's rarely the case. On this live-streamed episode of More Perfect Marketing Live, I discuss the importance of a tailored marketing strategy and explore several
Entrepreneurs and small business owners often face a unique blend of challenges and opportunities, where the stakes are high and the journey is filled with both excitement and uncertainty. But what if there was a set of practices or habits that could guide you towards consistent growth and success? On this episode of w
