#54: Influence is Your Superpower with Zoe Chance

Zoe Chance is an assistant professor of marketing at the Yale School of Management. Prior to Yale, she managed a $200 million segment of the Barbie brand at Mattel. In February, she"s releasing her first book: Influence Is Your Superpower. In this episode, we talk about Zoe"s winding road to becoming a business school professor, the class she teaches at Yale on influence and persuasion, and the insights she shares in her upcoming book. For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/influence-is-your-superpower-with-zoe-chance/ Check out my new audio course on Knowable: "The Science of Persuasion." Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter. For a transcript of this episode, visit this episode"s page at: http://opinionsciencepodcast.com/episodes/ Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.