One Product. $100M Brand. with Bear Handlon - The Shopify Growth Show (#7)

No outside funding. No celebrity co-signs. Just grit, discipline, and branding. Bear Handlon built Born Primitive from a single product into a 9-figure eCommerce brand. Born Primitive started as a niche apparel side hustle — now it’s one of the fastest-growing DTC brands in the fitness space. In this episode, founder Bear Handlon shares how he scaled without a dime of VC money, built an operationally lean machine, and turned authenticity into his biggest marketing weapon. If you’re building a brand in a competitive space, this is a blueprint in niche ownership and brand discipline. Key Topics Covered:The mindset shift from side hustle to full-time founderBuilding a resilient supply chain as a bootstrapped brandUsing rejection to sharpen focus and fuel growthBranding lessons from a founder-led businessThe role of military discipline in running a lean Shopify brand   Resources:Shopify Growth SchoolGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter