One Product. $100M Brand. with Bear Handlon - The Shopify Growth Show (#7)

17 Jun 2025 • 41 min • EN
41 min
00:00
41:16
No file found

No outside funding. No celebrity co-signs. Just grit, discipline, and branding. Bear Handlon built Born Primitive from a single product into a 9-figure eCommerce brand. Born Primitive started as a niche apparel side hustle — now it’s one of the fastest-growing DTC brands in the fitness space. In this episode, founder Bear Handlon shares how he scaled without a dime of VC money, built an operationally lean machine, and turned authenticity into his biggest marketing weapon. If you’re building a brand in a competitive space, this is a blueprint in niche ownership and brand discipline. Key Topics Covered:The mindset shift from side hustle to full-time founderBuilding a resilient supply chain as a bootstrapped brandUsing rejection to sharpen focus and fuel growthBranding lessons from a founder-led businessThe role of military discipline in running a lean Shopify brand   Resources:Shopify Growth SchoolGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter

From "The Shopify Growth Show"

Listen on your iPhone

Download our iOS app and listen to interviews anywhere. Enjoy all of the listener functions in one slick package. Why not give it a try?

App Store Logo
application screenshot

Popular categories