Onboarding That Sticks: Ramli John's Guide to Turning New Users into Lifelong Advocates

In this episode of Marketing Spark, Mark Evans talks with Ramli John, founder of Delight Path and author of Product-Led Onboarding, about the secrets to effective onboarding and customer retention.  They explore why retention efforts often begin too late, the three pillars of customer engagement, and the pivotal role onboarding plays in fostering long-term loyalty.  Ramli shares actionable strategies for developing a retention-focused onboarding process and explains the "hyper-personalization" potential of AI in creating tailored customer journeys.  Tune in to learn how to keep your customers excited, engaged, and loyal beyond the initial sale.