Measuring What Matters: The State of Attribution in Podcast Advertising

Tools for measuring podcast listener engagement are on the rise—and so is advertiser interest in more robust attribution. In today's episode of On the Mic, Ad Results Media CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach discuss some of the platforms on the rise, the importance of understanding listener data, how pixel-based and other technological tracking tools stack up against other methods, and what the state of podcast attribution means for advertisers. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy for more information.