Marshall Williams

Marshall Williams

1 Interview

Marshall Williams's Interviews

Andrea Schwarzbach & Marshall Williams 24 Feb 2020 • EN

Measuring What Matters: The State of Attribution in Podcast Advertising

Tools for measuring podcast listener engagement are on the rise—and so is advertiser interest in more robust attribution. In today's episode of On the Mic, Ad Results Media CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach discuss some of the platforms on the rise, the importance of understanding list

23 min
00:00
23:07
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