Marshall Williams's Interviews
Andrea Schwarzbach
&
Marshall Williams
•
24 Feb 2020
• EN
Measuring What Matters: The State of Attribution in Podcast Advertising
Tools for measuring podcast listener engagement are on the rise—and so is advertiser interest in more robust attribution. In today's episode of On the Mic, Ad Results Media CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach discuss some of the platforms on the rise, the importance of understanding list
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