On Personal Brands, Polarization & Parks and Rec (feat. Caitlin Penny)

Is your personal brand still important when you're scaling a business? How can your values and flair create a bedrock for company culture? And what the heck is the right balance between personal and professional content on social media? We'll answer all that and more in this week's jam-packed episode.  This week, Annie P. Ruggles is joined by Caitlin Penny, the powerhouse behind Copper Theory Creative, and they dive deep into authenticity (yep, it's still "the thing"), hiring the right people, and fostering honest-to-goodness real relationships inside your sphere of influence. Plus, this episode is loaded to the gills with Parks and Rec insights and references. What can we learn about outbound marketing from Tom, Leslie, and Ron? You don't have to go to Pawnee to find out. This one's for you, L'il Sebastian. Parentpreneur Advisory: This episode contains some colorful language. Resources: *Connect with Caitlin through her website, Facebook, and LinkedIn. *For a free 30 minute brand assessment by Copper Theory Creative, click here! *Annie P's LinkedIn group, The Legitimati, is about to blow up. Claim your space in an upcoming zany collaboration here. What's Inside: 04:12 - So how can you really, truly know your target market?! 08:44 - Parks and Rec characters have unique brands. 12:26 - Authenticity and personal branding can go awry. 17:11 - Embrace personal brand, expand reach, amplify. 22:25 - The Leslie Knope method of ecosystem growth 25:15 -  Demographics don't define individual wants and needs. 27:26 - Unexpected details in my hidden website bio. 30:49 - Workfam relationships provide critical relationships for solopreneurs and business owners. 37:19 - That could be Oprah! Wanna binge? Check out these related episodes: 10: On Branding, Reinvention & Cafe Tropical (feat. Chelsie Tamms) - Schittsfest 2 of 2 64: On Brand Stories, Self-Talk & Curb Your Enthusiasm (feat. Dana Magnus) 66: On Authenticity, Brand Identity & Inventing Anna (feat. Ari Krzyzek) 111: On Audio Branding, Improvisation & Dungeons & Dragons (feat. Jodi Krangle)