Off-Market Mastery: How to Find Unicorn Deals in Any Market | Brokers Round Table

Key Takeaways: Relationship Building Maintain constant communication with property owners (quarterly or at least annually) Reach out with market updates, recent deals, or just to check in Prospecting Strategies Lead with specific tenant requirements Track potential tenants and market movements Use AI tools like ChatGPT to analyze property data and narrow down prospects Deal Flow Techniques Build relationships across different market segments Leverage tenant representation to create deal opportunities Consider co-investing to add more value and understand ownership perspective Technology and AI Tools Use platforms like Placer.ai for retail market insights Utilize AI for email drafting, data analysis, and communication Leverage tools like Read AI or Otter for meeting transcriptions and team management Networking and Visibility Post about your deals on LinkedIn Establish yourself as an expert in a specific real estate vertical Stay top of mind by sharing market updates and transaction information