Nutter Butter TikTok Has Us Tripping (E2)

Welcome back to Big Things! This week we’re taking a deep dive into Nutter Butter’s social media strategy, celebrating human error, why college students aren’t reading, Amazon’s “Red Zone” (NHL’s Version) and how Snapchat thinks it’s the antidote to everything. More from us:Mitzi Payne @mmmitziP Mike Payne @mmmiiike Timestamps:04:00 – How the branding for Big Things came together. [clip]05:00 – Personal shoot prep. 08:30 – What we’ll be talking about this episode. 09:30 – Giving feedback/working with your partner.11:00 – Thing 1: Nutter Butter is the name on every marketer’s lips right now. 24:00 – Gen alpha and snack brands. 22:00 – Celebrating human error. 25:00 – Thing 2: College students aren"t reading.29:00 – Thing 3: Amazon will debut an NHL version of the NFL Red Zone. 35:00 – Signal shows streaming services are changing to second screen watching.41:05 –Thing 4: Why do brands keep trying to make AR glasses happen? Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/ Production by Morgan Berna, editing by Oliver Banyard.