Austin Rief & Alex Lieberman: Morning Brew’s Secret Sauce

I have two guests this week: Austin Rief and Alex Lieberman, the founders of Morning Brew. Their business-focused daily email newsletter now has more than 2 million readers. These two gentlemen started the company in college while studying at the University of Michigan. It began as a simple idea — to make business news more interesting for young people. While helping his college classmates prepare for job interviews, Alex noticed they failed to connect with traditional business news. They wanted something better to keep them informed, so he created a daily newsletter that later became Morning Brew.  I will never forget the first time we met. We were introduced by a mutual friend and agreed to coffee at the Beekman Hotel in New York City. We spoke for two-hours about the future of media, then raced to Morning Brew headquarters where we immediately wrote an article called The Pivot to Owned Commerce. One year later, Austin and I recorded a podcast about the secrets of email marketing and the story of Morning Brew.  In this episode, we spoke about the benefits of showing how you run your company, what a Cross-Fit-for-Writing community could look like, and Morning Brew’s secret sauce for hiring writers. Please enjoy my conversation with Austin Rief and Alex Lieberman.  Links: Morning Brew Business Casual Podcast Austin's Twitter Alex's Linkedin