Dr. Squatch Bought for $1.5B?! Why Unilever Is Betting on Bros & Soap | Branded Weekly

Nike’s back to its roots. Unilever just paid $1.5B for a soap brand. Cloudflare declared war on AI. Oh, and Pamela Anderson is suddenly a branding icon again. This week, Ben Kaplan and Tom Cain unpack the smartest (and strangest) marketing moves across the globe: Nike ditches lifestyle for core athleticismDr. Squatch and the billion-dollar soap gameCloudflare vs. AI crawlers — is the internet changing?Sainsbury’s market share surpriseCelebrity endorsements vs real influenceTesla’s fully driverless deliveryNASA streams on NetflixAnd the rise of an AI-generated rock band? Smart takes. Big brands. No fluff.