How Laura Roeder Uses Content Marketing to Scale 2 SaaS Businesses: Meet Edgar and Paperbell

On this episode of the Niche Pursuits podcast, we interview Laura Roeder. Laura is the founder of Meet Edgar, a social media success tool that has grown rapidly. She is also the founder of a new software tool called Paper Bell, a scheduling and payments software for coaches.  What do you do when you have an extremely successful SaaS business that's doing multiple millions per year in annual recurring revenue (ARR), but then you have a new idea for a software tool? Do you then go and build that software tool? I really enjoyed this discussion with Laura, not only because she is a multiple product SaaS founder, but also because she gives some really actionable advice as she shares her story.