Navigating Mid-Year Strategy Checkups with Tom Mulligan

In this episode of PR After Hours, host Alex Greenwood and guest Tom Mulligan, managing director of Sandler by Coffman, a nationally recognized sales training expert. discuss the importance of mid-year strategy checkups, focusing on revenue forecasting, team dynamics, and the significance of tracking performance. They explore the challenges of setting realistic goals, the necessity of account portability in sales management, and the critical role of behavior, attitude, and technique in achieving sales success. The conversation emphasizes the need for flexibility in forecasting and the importance of understanding both optimism and realism in sales projections. Listen in to Tom on ghosting and more here. CONNECT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alex on Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PR After Hours Site⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Professional Paragraphs on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alex's Author Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Office Hours! Email Alex a voice mail -- just send an MP3 (you can probably record it on your smartphone) with your first name, city, and brief questions ⁠⁠here⁠⁠. Alex will play your message on the show and do his best to answer your questions or comments.  Shy? If you would prefer not to record your voice, just email the question with first name and city ⁠⁠here⁠⁠⁠. Subscribe! ⁠⁠Click Here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!⁠⁠ Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.