[MPM Live] End The Revenue Roller Coaster For Good

It’s something every business owner, whether managing a small enterprise or a large corporation, has experienced but rarely talks about— the unpredictable and often nerve-wracking revenue roller coaster. Why is revenue one month booming and the next plummeting? On this episode of More Perfect Marketing Live, we tackle this very issue, providing actionable insights and practical advice for maintaining steady, predictable growth. Understanding the reasons behind fluctuating revenue isn't just for the number crunchers. It's crucial for anyone looking to build a sustainable business. The unpredictability of revenue can lead to sleepless nights and anxiety, distracting from your core mission. Worse yet, constant revenue swings can put your business at risk, blocking you from planning effectively, investing wisely, and ultimately growing your venture to its full potential. In this episode, my guest and business partner Ken Cook, who has years of experience working with small and large businesses alike, explains why this phenomenon happens and shares expert advice on how to break free from this cycle. With proven strategies and straightforward steps, Ken reveals how setting aside time to work on the business, not just in it, can set the foundation for stability. He emphasizes the unparalleled importance of sales pipeline management and maintaining consistent sales efforts, no matter how overwhelming your to-do list may become. Links Mentioned: thepreparedgroup.com/book