Most Business Owners Don’t Treat Their Company Like an Asset - And It’s Costing Them Millions. Secrets to Small Business Success: Scaling, Branding, and Building Value with Marcus Hamaker

Why do so many small businesses fail, and what separates success from struggle? In this episode, I’m joined by Marcus Hamaker, a seasoned entrepreneur, business strategist, and CEO of Boost USA. With over 30 years of leadership experience, Marcus shares his insights on overcoming common growth obstacles, scaling efficiently, and building a brand that reflects your business’s core values. Marcus also discusses the mindset shift business owners need to move from running a lifestyle business to creating a scalable, sellable asset. Throughout this episode, Marcus dives into his journey from growing up in a family business to running a global consulting company and hosting The Pursuit of Value Podcast. He offers actionable tips for tackling inefficiencies, building robust processes, and using branding as a tool for consistency and trust. Whether you’re a small business owner or a seasoned entrepreneur, Marcus’s advice will empower you to focus on value, growth, and clarity in your business. Tune into episode 115 of The Brand Therapist and discover how to simplify complexity, scale sustainably, and unlock the potential of your brand. In This Episode, You Will Learn:The revenue thresholds where businesses tend to stall and why (3:39)Why processes are critical to scaling your business (9:30)How to navigate global team challenges and cross-time zone communication (5:21)The difference between a lifestyle business and a growth business mindset (14:27)Why branding consistency is essential for small business success (26:36) Connect with Marcus Hamaker:WebsitePodcastInstagram Let’s Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.