Brand Therapist

Updated: 07 Oct 2025 • 119 episodes
shows.acast.com/brand-therapist

Do you feel lost in the noise? Do you put yourself out there and fall flat? Yamilca Rodríguez, also known as “The Brand Therapist,” interviews entrepreneurs each week. She digs deep and psychoanalyzes brands. Fifteen years at Procter & Gamble makes her the hacking expert in brand building. Each episode contains powerful information to brand yourself or your organization. Sit on your couch and create the brand of your dreams. Hosted on Acast. See acast.com/privacy for more information.

Show episodes

In this episode, I’m joined by Nikki Thompson Frazier, CEO of Sweet Encounter, who founded her business to provide gluten-free and nut-free cupcakes, inspired by her daughters' food allergies. Nikki’s personal tragedy of losing her mother in 2017 turned into motivation, leading to the launch of her YouTube channel 'Swe

29 min
00:00
29:06
No file found

In this episode, I’m joined by Kyra Renell Hardwick, Founder of The Kyra Company LLC, a 10-year-old organizational management and operations consulting firm centered on people, process, and profitability. Holds a Cum Laude degree in Business Management (Cornstar University) and an MBA in Human Resources/Organizational

31 min
00:00
31:59
No file found

Did you know that brands with a strong emotional connection outperform their competitors by 85%? In this episode, we’ll dive into the heart of personal branding: crafting your "why" through the timeless framework of the Hero’s Journey. Whether you're an entrepreneur or a leader, discovering and articulating your “why”

24 min
00:00
24:21
No file found

Why do so many small businesses fail, and what separates success from struggle? In this episode, I’m joined by Marcus Hamaker, a seasoned entrepreneur, business strategist, and CEO of Boost USA. With over 30 years of leadership experience, Marcus shares his insights on overcoming common growth obstacles, scaling effici

34 min
00:00
34:10
No file found

Have you ever felt like something was missing from your career, even after checking all the boxes? In this episode, I’m joined by Courtney Petrin, a self-made entrepreneur who transitioned from a career in clinical psychology to founding a thriving design and renovation firm in Sarasota, Florida. Courtney shares her jo

30 min
00:00
30:29
No file found

Does your appearance truly reflect who you are? In this episode, I’m joined by Amy Janece, an empowered image innovator who helps individuals align their appearance with their authentic selves. With her unique approach that combines color psychology and personal styling, Amy enables clients - especially coaches, speake

32 min
00:00
32:36
No file found