Mobilizing Communities: A Data-Driven Approach to Grassroots Change

When your mission depends on people not just caring, but acting, the right data and technology infrastructure is so important. I am thrilled to welcome Emma Bloomberg, Founder and CEO of Murmuration, a nonprofit civic tech organization equipping grassroots groups with the tools to engage communities more efficiently, track progress, and build lasting civic power. Emma shares how organizations on the ground can use voter files, civic data, and tailored analytics to understand who they’re reaching, measure what’s moving the needle, and mobilize supporters in ways that feel personal. You’ll also hear one of Murmuration’s most compelling case studies: Memphis Lift, a parent-led group that began with stacks of yellow legal pads that funneled into thousands of engaged community members showing up for local education issues. And with tools like Civic Pulse, which polls 500 people every day using open-ended questions, Emma highlights how nonprofits can gain deeper insight into what their communities are thinking in real time. Resources & Links Learn more about Murmuration and request a demo on their website. You can also subscribe to their newsletter, Insights by Murmuration, on Substack. This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good. This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same. Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others! Let"s Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!