Mira Safety Thrives on 'Red Alerts'

Roman Zrazhevskiy is a survivalist of a sort. His company, Mira Safety, sells protective gear for seemingly existential events such as nuclear attacks or chemical warfare. He calls the threat of such events "red alerts," when geopolitical crises prompt fear into consumers.  Zrazhevskiy first appeared on the podcast in 2021. In this episode, he shares the evolution of Mira Safety, staffing strategies, growth plans, and more.    For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/mira-safety-thrives-on-red-alerts   For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts   ****** The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com