Maximizing Impact: Nikita Vakhrushev's Data-Driven Strategies to Efficient Email & SMS Campaign

Nikita Vakhrushev’s journey into email marketing began in e-commerce, where he quickly realized the power of retention channels to drive consistent growth. What started as a side project during his college years evolved into a full-fledged career, leading him to rebrand, niche down, and dedicate his expertise to email and SMS marketing. Through a strategic mix of automation and personalization, Nikita has helped brands craft tailored campaigns that resonate with their audiences. His approach has delivered measurable results, such as driving significant revenue growth for a local boot brand and helping companies across industries strengthen customer relationships through intentional, high-performing campaigns. At ASPEKT, the agency Nikita leads, they create beautiful yet highly converting emails. Clients often see retention revenue grow above 30%. Email & SMS are their superpowers—necessary for achieving high customer retention rates. To learn more or get an email & SMS marketing audit, visit ASPEKT and discover how their strategies can transform your retention revenue. For the accessible version of the podcast, go to our Ziotag gallery. We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.